This digital era is all about learning. Keeping up to date with the latest trends, techniques and tools is very important.
Digital content creation has become so broad nowadays. Topics like blogging, video blogging, podcasts, marketing and even development are part of the spectrum. If you’re a content creator, and passionate about it, you will invest to make your content better. This includes attending workshops, webinars and conferences.
I have been creating digital content for many years. But, last year I made a commitment to be more consistent and broaden the content I’m making. I had several things planned for my blog and other projects. Then, Hurricane Maria happened. This put a lot of things on hold for me. Now that things are slowly going back to normal, I set the goal to revisit all these projects in 2018.
The Puerto Rico BloggerCon (celebrated every year) was supposed to happen in September. The organizers had to cancel it because of Hurricane Maria. They re-scheduled it for February 10, 2018. They even changed the name to BloggerCon ReConnections. My husband and I wanted to keep up to date with the latest in Puerto Rico and network with peers. We had been to a Puerto Rico BloggerCon before, in 2013. That’s why we didn’t hesitate to buy tickets because we had a great experience back then.
The first conference was my favorite one. Celeste Martínez, a digital marketing professor and social media engagement analyst, talked about Engagement and Storytelling. The presentation was excellent. She included examples of social media campaigns and how the storytelling involved was able to create a conversation and engage with fans. I wrote down a few takeaways from the presentation that I want to share:
- You learn more from people INSIDE your field, not big corporations.
- Think outside the box.
- Sometimes you have to get out of your comfort zone.
- Engagement: Make them fall in love with your content.
- One important question you should always ask yourself: What do you want to achieve with your branding and content?
- The message you portray can be different depending on the platform or channel.
Other workshops provided were about Video Creation and Editing on Mobile, Livestreaming, Facebook Ads, Strategic Content Creation and Steps to Create a Business in Puerto Rico. The workshops were incredibly useful for the type of audience that were there. I’ve never tackled editing videos on mobile (I usually use Adobe Premiere Pro), it was surprising to see how many apps are out there that offer you the ability to edit your videos, competing with features available in editors like Premiere Pro, Final Cut, and others. I liked that they were diligent to mention the importance of using royalty free music or audio for your videos, to avoid copyright strikes. There are many resources online like Incompetech, TeknoAXE and others. It’s important to remember that services like Youtube or Facebook have their own Royalty Free Music Libraries, which is so useful.
I had a wonderful time attending, and I’m looking forward to going to future events. It was worth the investment, the information was relevant and useful and being able to network with peers in the same field is great. I was able to see people I hadn’t seen in a long time, it was so nice catching up with people like Rafy and Valeria from Criticologos. I’ve known them from the early Twitter days (2008-2009) where we would have meetups and fun times.
Have you ever been to a blogging conference? If yes, which one(s)?
Would you be interested in more information about royalty free music or other free resources for digital content creation? If you have any other suggestions for future posts, let me know in the comments below.